[1 · OPENS THE REEL]
I need one big thing to turn this around.
New scanner.
Full-arch cases.
[2 · AFTER OWNER: Might help. What's it cost?]
A lot.
But one big case pays for it.
[3 · AFTER OWNER: And when's the last time you did one?]
I haven't yet.
[4 · AFTER OWNER: So your plan is a new procedure, on a real patient, to fix the entire business.]
When you say it like that...
[5 · AFTER OWNER: Try these first. Update your numbers. Run consistent team meetings. Fix your scheduling. Nurture your clinic culture.]
That's so boring.