Three questions about your P&L.

Most dentists I talk to miss at least one.

One.

Is it up to date?

Not from six months ago.

This month.

Two.

Are the percentages on it?

A dollar amount doesn't tell you much.

Supply costs at 9 percent tells you something.

Three.

Do you know what normal is?

If you don't know the benchmark, you can't tell if you're out

of whack.

Three no;s means you're guessing.

Start with number one this week.