[PART 1: THE PROBLEM]
If you own a dental practice, and you've been working harder than
ever, but you're not sure where the money's going, watch this.
I'm Dr.
Scott Kollen.
I'm a dentist.
I still see patients.
I've done three clinic buildouts.
And today I run a practice in the most saturated city in
the country, with a team of over 20.
I want to talk to you about the two kinds of margins.
The first one, you know.
It's where the crown or a filling meets the tooth.
You spent years getting that interface perfect.
The second type is your business margin, its the money that's left
for you, after the bills are paid.Nobody taught us that one.
(Just like in clinical dentistry, having a leaky business margin is bad.
So here's what I see happen way too often.
You buy or build a clinic.
You take on a huge loan.
You hire a team.
And on day one, you're parachuted into a foreign role as a
CEO with zero training.
Every day feels like chaos.
You can't keep a solid team.
Overhead creeps up.
You're working too much, and you're not taking home what you thought
you would.
You contemplate selling it all and going back to being an associate
And when something's wrong, what do most of us do?
We book another CE course.
[PART 2: THE SHIFT]
Now, I love clinical education.
Keep your skills sharp and provide great outcomes for your patients
But think about what happens.
You spend three thousand dollars, plus a flight, plus a hotel,
restaurant, ubers, and time away from home and family and practice
You learn something new.
Maybe you have to buy some new equipment.
Then you need that ideal patient to show up.
First You have to find them, Then diagnose them,
get them to say yes,, get them to show back up again
on treatment day, complete the procedure without complications, and then get them
to pay for it.
Then it's crickets till the next ideal patient happens to walk in.
It's like learning how to fish, then moving to the desert.
Acquiring Business skills works in the opposite way.
You ALREADY own the clinic
You ALREADY have a team that wants it to win.
You ALREADY have the infrastructure.
You can make a change on Monday, and it immediately starts paying
you back.
Lower risk.
Faster return.
You don't need a grand slam.
You need singles and doubles.
Here's where I start with every owner: - looking at the situation
thru the 5 Facets of Ownership
First, your position - where are you know, and where do you
want to go?
Then, personality - what's your leadership style?
Can you think strategically and tactically?
Do you have a scarcity or abundance mindset?
Most of us got into this to help people.
That's a good thing.
But it also means we tend to assume everyone's looking out for
us.
Sometimes they're not.
You have to learn to lead.
Next, People - what do your interactions with your team and your
patients look like?
How do you communicate with them?
Who to hire.
When to let go.
How to run a meeting.
How to have the hard talk.
4th - Processes.
How systematized is your practice?
What's being left to chance, and what's structured?
Can leveraging AI help?
Then finally, your Percentages AKA your numbers.
Most dentists I talk to don't have an up-to-date P&L.
If they do, there are no percentages on it.
If there are, they don't know what normal looks like.
And that's only the rearview mirror.
You also need to look through the windshield, at live numbers that
show you what's coming.
There's no class on this in dental school.
[PART 3: THE PROOF AND THE NEXT STEP]
One of my clients opened her first clinic.
She'd put a lot into clinical training, and cranks out amazing case
after amazing case
On one of our first calls, we found a billing error that
would have cost her almost a quarter million dollars in a year.
She had no idea.
Another dentist owns three practices, and has three kids.
He told me he was always putting out fires.
Now he has peace of mind that the systems keep running when
he's not there.
Another bought an existing practice, and told me the biggest thing they
was learned from me was what to focus on, and when.
And I'll tell you WHY they called me.
I'm not retired from clinical dentistry.
I'm not selling you a theory.
I've built what you're trying to build, and I'm still in it.
So Here's how this works.
Step one, you book a Consultation Call.
It's 15 minutes.
It's a quick fit call, not a strategy session.
I'll ask about your practice and tell you straight if I can
help.
Step two, if we're a fit, I'll explain the next steps of
the paid program, starting with the 5 Facets Practice Diagnostic.
The Five Facets of Ownership framework helps dentists become better leaders,
build stronger teams, streamline operations, increase profitability, and create a practice that
supports their ideal lifestyle.
We go through your numbers, and you get a diagnostic report and
an action plan.
Step three, if you want help carrying out that plan,
we work together.
One quick note.
This is for dentists who already own a practice.
If you're still in the planning stage, I'm not the right fit
yet.
And if your spouse or business partner is part of these decisions,
bring them to the conversation.
So if you're ready to be a confident owner,
with a team you trust, and less chaos in your life,
click the button below and book your Consultation Call.
I'll see you on the call.