Two Shoot Days.
Every Script, One Page.

Hook Before a dentist spends another $3,000 on a weekend course, they should hear this.

Pain Three grand for the course. Then the flight. Then the hotel. The Ubers. The Restaurants. The LOST PRODUCTION.

All to learn a new procedure you've heard about and think would be cool. Then you get home, and the patients who need it aren't in your chair.

Change There's a lower-risk place to start: How the business runs. Your numbers, your team, your schedule, your LIFE. You own the clinic, so you can start to make those changes on Monday. You're not waiting for the" ideal patient" with the "ideal indications for treatment" to walk in.

Proof I've coached dentists who have paid tens of thousands on clinical training before anyone showed them how to read their own numbers.

CTA If you own a practice, tap below and book a 15-minute Consult Call. It's a quick call to see if I can help.

Shot Scott at the bookshelf. Cut to b-roll of a suitcase or boarding pass over Pain.

Hook Most dental owners are driving across the city looking only in the rearview mirror.

Pain A P&L tells you where you've been. And lots of owners don't even have an up-to-date one. Or it has no percentages on it. Or it does, and nobody ever told them what normal looks like.

Change You need two sets of numbers. One looks back. The other is live, right out of your practice management software. That's the windshield. Now you can see the obstacles on the road ahead and avoid collisions before it costs you.

Proof In one of my first calls with a new owner, we found a billing error that would have cost almost a quarter million dollars in a year.

CTA Own a practice? Tap below and book a 15-minute Consultation call. If I can help, I'll show you the next step.

Shot Scott at the bookshelf. Rearview and windshield graphics in post.

Hook In dentistry, a margin is where a filling or crown meets the tooth. In business, it's something else.

Pain New owners spend years getting that first margin perfect. Then they buy a clinic and can't figure out why the second one isn't even there. Collections go up, and at the end of the month, that money is gone.

Change Learn about the second margin the same way you learned the first - study and reps! Know your overhead. Know your benchmarks. Know what you need to bring in each day to breakeven. You learned to think critically and analytically in dental school, now apply those skills to your clinic numbers

Proof I went from associate to running a practice with a team of over 20, and I still see patients. I've made the mistakes, so you don't have to.

CTA If you own a clinic, tap below for a 15-minute Consultation Call. It's a quick call to see if we're a fit.

Shot Scott holds a crown model for the hook, if he has one.

Hook When you bought your clinic, this isn't what you pictured.

Pain Staff drama before the first patient and after the last one. Someone quits. Overhead keeps climbing, your tech stops working. You work more, you see your family less, and you still feel behind. A lot of new owners go through this, and most think they're the only one.

Change It's not because you're bad at this. Nobody taught you. Once your team has clear roles and you know your numbers, the days get calmer.

Proof One of my clients said it best. Having someone who's been down the path and made it through was priceless, for the business and for her.

CTA Tap below and book a 15-minute Consultation Call. It's a quick fit call, nothing more.

Shot Scott leaning in, low energy delivery. Talking to one person. Nicole's line needs her OK, it's from the website quote.

Hook How would it feel to leave the clinic at 3pm, and know it's running fine without you?

Pain A lot of owners can't do that. They're the CEO, the HR manager, the marketing director, the pseudo IT and equipment support tech, the parttime therapist, the bookkeeper...and the dentist. If they step away, things fall apart.

Change That's what we build. You become a confident owner. Your team knows what to do. There's less chaos and headaches, and more income per day at the office.

Proof One dentist I worked with owns three practices. He told me he now has peace of mind that the systems keep running when he's not there.

CTA Tap below and book a 15-minute Consultation Call. If I can help, I'll tell you what comes next.

Shot Scott walking out of frame at the end, or closing the laptop. Yusef's line comes from his website quote.

Hook Before you take business advice from a practice coach, ask them one question.

Pain When's the last time you treated a patient in the chair? Dentistry changes fast. The industry today is not the same as it was in 2019. Staffing, insurance, AI, all of it. Old, outdated advice can cost you.

Change I still own a clinic. I still see patients. So when you ask me about a problem, I probably dealt with it this week.

Proof This is exactly why dentists tell me they reach out to me in the first place.

CTA If you own a practice, tap below and book a 15-minute Consultation Call. It's a quick call to see if we're a fit.

Shot Scott in scrubs at the bookshelf. No names, no digs at anyone.

Three AI tools I use in my clinic right now.

One, Cleer.

It's an agent that calls insurance companies and sits on hold, so my team doesn't.

Then it puts the breakdown into our practice software.

Two, Chart AI.

It listens to the appointment and writes the clinical notes.

Three, Practice by Numbers.

It predicts our revenue, so I can see what's coming.

None of these replace my team.

They take the boring stuff off their plate.

How much of your team's day is spent on hold with insurance?

We stopped doing that.

We use an AI agent called Cleer.

It calls the insurance company.

It waits on hold.

It gets the breakdown.

Then it uploads it into our practice software.

No person sitting there listening to the hold music.

That person is now talking to patients instead.

Which one do you think helps your practice more?

My team used to be typing notes during every conversation.

Scribbling, trying to keep up.

Now we use a digital AI scribe.

It listens to the conversation.

Then it writes the clinical notes.

So my team looks at the patient, not the screen.

We use the same idea for team meetings.

It records the meeting and summarizes it.

Nobody has to take notes, and nobody can say t"hey forgot".

Always check what it writes.

But it's a huge time saver.

[on the same thread, another quick hack - using a program like wisprflow Helps for those other times when you want to dictate a message or email or sometimes even clinical notes. It's wayyyyy faster than typing.

What if you could see into the future....and see your revenue before it happened?

Your P&L can't do that.

It only shows you the past.

I use an analytics tool called Practice by Numbers.

It plugs into my practice software, and it gives me a ton of operational dataforecasts what's coming.

So if next month looks slow, I find out now, while I can still fix it

If I see that we're plateauing in revenue well before the end of the month, I know I've got capacity issues.

THAT's the difference between reacting and planning.

This is how I show a patient their smile before we touch a tooth.

I use Gemini, but you can use whatever flavour of generative AI you want.

I give it a photo, and I talk to it in plain English.

Whiten the top front teeth.

Close this gap.

Make these two a little longer.

Now they can see it, on their own face.

I can even show what changes if we don't treat certain teeth.

I'm putting the prompt on screen. Screenshot it.

Change it for your case.

Clinical CE.

Your P&L.

Your team meetings.

Your website.

Your hiring.

(add more... the more controversial the better)

Claude. Gemini. Cleer. Chart AI. Practice by Numbers. Generic 3d design software. Phone agents. wisprflow

(add more)

Weekend clinical course. A new piece of equipment. A bookkeeper. Team training. A business course. Hiring a coach

AI-written resume. Shows up unprepared. Bad-mouths the last boss. Asks about pay first. Doesn't answer the question. Takes a smoke break in the first hour. Requests time off on second day - This should have been mentioned before hiring.

(add more good things)

My first year out of dental school, I was working as an associate.

And I signed up for a community college course.

Business Finance for Non-Finance Personnel.

I'd never seen any of it before.

Zero overlap with dental school.

And I thought, if I'm ever going to own a business, I should probably learn this.

That one course laid the foundation for everything I do as an owner.

Today I run a practice in the most saturated city in the country.

A team of over 20, doing close to four million a year.

And it started by doing something different from every other dentist in my class.

With other small business owners from all walks of life. Cafe owners, HVAC guys, Insurance broker

I didn't use AI at all until May 2025.

You know why I finally signed up?

I needed a graphic for my brother's bachelor party.

That was it.

Now I use it all the bloody time.

Emails. Spreadsheets. Thinking through a hard talk with my team.

My clinic has an AI that sits on hold with insurance, and one that writes our notes.

So if you think you're too late, you're not.

I started with a party graphic To put up for in a villa in Cabo.

It also happens that he works for the fastest-growing AI company in the world that made a product that you might have heard of, called Claude. We are dentists, not complex rocket scientists or fintech engineers. It's super easy to use this stuff in your day-to-day life.

I had a client whose books were done by hand.

His bookkeeper was 70 or 80 years old.

All handwritten.

We got it digitized, and the file came back unusable.

Not the right format at all.

So I dropped it into Claude and told it what we needed.

It restructured the whole thing.

That used to be days of someone's time.

If you've got a messy spreadsheet sitting in your clinic, try it this week.

A dentist came to me who had just opened her first clinic.

She'd put a lot of money into clinical courses.

Great hands. Knew all the procedures.

She hadn't looked closely at the business side.

So we started working together.

And we found a billing error.

It would have cost her almost a quarter million dollars over the year.

She had no idea.

Nobody's a bad dentist for missing that.

Nobody had recommended practice analytics.

Nobody ever showed her where to look.

We're coming up on a year now.

And now she's in a great spot to Clear her interestonly period. Look at onboarding another dentist.

One of my clients turned over more than half of her team in her first year.

She had to let a bunch of people go.

Then hire a bunch more.

On top of running a brand new clinic.

There's no number on this kind of work.

No spreadsheet tells you how to get through that.

You just need someone who's been through it, to help you handle each hard talk as it comes.

I'm not going to sit here and say that I'm immune to it, I've turned over my fair share of team members. I went on a vacation a few months ago and had:

• one team member move away,

• another one go on an extended leave to care for family,

• a new hire take a 3-month medical leave,

• one assistant quit and want to come back,

• another assistant scale down hours after she found out she was pregnant.

All this in one month.

That's a lot of what I do.

Now she's on track to building the team she deserved from day one.